Machiavelli’s The Prince Essay Example for Free

Machiavelli’s The Prince Essay In Machiavelli’s The Prince, he plunged into how a prince could bulwark his position once he reaches the top. One of the many ways of how to secure a prince’s position is conquest by criminal virtue. In conquest by criminal virtue, Michiavelli said that a prince secures his position when he reaches the top because it takes a long time and a lot of hard work to prosper. So to make sure no one takes away their position, the prince crushes his opponents and earns obeisance from the people as much as possible. The prince also makes fewer compromises with their allies, trying to stand alone because he believes he is more sufficient and stronger than the others. A prince must also know how to reform orders. This may cause havoc because people who benefited the old order might oppose the prince but he must have the power to force the people to continue supporting him even though they are already having second thoughts. So why does this persist even though every politician and every citizen who thinks rationally knows that this is immoral. We humans are naturally driven by our hunger for power, fame and fortune. We set aside moral values and ethical values just to quench our self-interests. Politicians act on it because they know this is the easiest way to eliminate a threat. This is a permanent thing so when an enemy ceases to exist, he’s permanently gone from the competition and this gives the other politician a peace of mind because he knows that he will win for sure if he has no opponent. Citizens do not act upon this because first, citizens that belong to the lower class are afraid. How could they go against someone so powerful that this person could end their life with just a snap of their fingers? The span and extent of power of this kind of politician is vague that it might extend to having the upper hand and control over criminals and we never know what he will do just to preserve his power, fame and fortune. Second, most citizens who know about the wrong doings of this politician is paid and given a lot of consolations for their support and silence. As I said, we humans are naturally driven by our hunger by fortune. For people who do not work and believe in gaining money from a real job, this is the most convenient way of earning money because they don’t have to do anything but tay silent, run a few errands for the politician and write the politician’s name on their ballot every time he runs for a seat. There is also the fact that when local citizens support this politician, they are more secured and well protected. People who try to clash with these local citizens would already feel threaten beforehand because the politician will back them up in part of their deal for the secrecy of the politician’s dirty work. This is one of the most immoral acts performed in politics, but one that somehow we can never get rid of.

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Heineken’s follows a differentiation business strategy and multi-domestic strategy. Heineken gains a competitive advantage by distinguishing their products by creating Premium Light beer line, portable draught beer system (DraughtKeg), and redesigning their bottles. Heineken Premium Light attracted customers without taking sales away from their other beer selection. The decision regarding the launch of their new product was to raise brand awareness in the U.S. market and react to changes in the growing global market. Major source of Heineken’s revenue comes from their subsidiaries. The mergers and acquisitions of the local beer brands in niche markets such as the recent five brewers in Nigeria have provided a gain in the local market share. Using a multi-domestic strategy, a major source of revenue results from their subsidiaries and they have had an increase in sales since 2006. The raw materials needed to produce the beer are mainly supplied by farmers. Therefore, the bargaining power of these suppliers is high and can affect Heineken’s costs. The consumers in the beer industry ha...

Horror Essay

Schlenz 1 Jarid Schlenz Professor Fahey English 1A 13 October 2011 Horror Movies Scare Us So Why Do We Watch Them? Scary, creepy, and downright disturbing images have existed in film, art, and literature as long as we have had the ability to invent them, perceive them and construct them. Not only have they simply existed, but they permeate these mediums: â€Å"horror has become a staple across contemporary art forms, popular and otherwise, spawning vampires, trolls, gremlins, zombies, werewolves, demonically possessed children, space monsters of all sizes, ghosts, and other unnameable concoctions† (Carroll, 51).Horror is easily accessible to appease a growing appetite for scary in society. But why? Why would we want to put ourselves through the terror and agony of sitting on the edge of our seats, heart racing, sweaty palms, eyes squinted? It is one of the most frightening experiences to be at the mercy of someone or something else, yet we do it constantly and voluntarily. One of the reasons why we may feel the need to watch this genre of movie is to simply gain the excitement of living on the edge. Another may include the curiosity of the unknown, the unexpected, and the unseen, all of which are elements that that make a good horror movie good.While at the same time there is a need to watch others feel helpless, act under pressure and deal with the. Even the appeal of seeing a new creature or monster brings people to watch horror movies. But the unifying pull lies in the ability of experiencing something new without losing control. Schlenz 2 One reason often used to explain the desire and need to watch horror movies stems from physical reactions. There is the appeal of the adrenaline rush, which gives horror movies the same draw as a roller coaster at a theme park.The difference, however, is that horror movies lack the real danger of things that normally give humans an adrenaline rush. Even a roller coaster, which simulates deathly falls and flying at i ncredible speeds, contains the real danger of death if it malfunctions. But the act of watching a movie contains no danger. Still, â€Å"when people watch horrific images, their heartbeat increases as much as 15 beats per minute†¦ their palms sweat, their skin temperature drops several degrees, their muscles tense, and their blood pressure spikes† (Sine, 2). The affects of the scenes people watch are there, without any of the actual danger.This allows people to experience the thrill, high energy, and, perhaps, new sensations of being out of control, without ever relinquishing control of their surroundings and lives. More than just physical reactions, though, horror equally appeals to and disturbs the mind. One of the primary appeals, mentally, about horror is the unknown. The unknown, unexpected, and unseen disturb our sense of safety and comfort and our ideas of how the world should work. They take away the rules we use to deal with reality and make the familiar become unfamiliar. In the unknown anything could happen and anything could emerge from the darkness.The unknown takes away control, but it also excites curiosity. Our imaginations are so quick to run away with what is being presented to us that we are left clinging to our seats in desperation. Everything known comes from the unknown so it has an endless power to keep our attention. With our attention captive, and our minds guessing, the unknown allows movies to employ shock. Our stomach plummets when the killer rises again after being smashed in the head, shot, and pushed down the stairs. Unnatural creatures and occurrences make us feel uncomfortable and Schlenz 3 confused.This is sometimes referred to as the â€Å"shock horror,† or the â€Å"employment of graphic, visceral shock to access the historical substrate of traumatic experience† (Lowenstein, 37). Shock horror intensifies the adrenaline and physical reactions to horror by engaging the mind as well. Many movies also c ombine shock horror with a sense of surrealism. The surrealist movement in art and film takes the familiar and adds a sense of distortion or unknown. Surrealism â€Å"might be better understood as a violent, embodied assault on the social structures propping up modernity,† (Lowenstein, 37).Again, people are drawn in by curiosity, captivated by the unknown aspect of surrealist images, and horrified by the results. When you watch a horror movie, most of the time you start to feel compassion for the victim and start to wonder how you would handle the situation and what you would do differently. It is hard to watch a horror movie and not get emotional as you start to ponder these questions and then feel sorry for the victim for having to go through the traumatic ordeal. A feeling of helplessness is usually portrayed to the audience and nothing could possibly feel worse than the inability to affect your own fate.In horror movies there is a complete lack of power on the victim†™s part, they are going to die, the question is when. We can relate to the anguish of helplessness as we all have felt helpless at times. The victims in horror movies are typically helpless because they are under so much pressure. With the slow build of tension becomes the increasing need to do something. When we see a character buckle under the pressure we feel some king of affection for them and when we see the characters rise under pressure you feel yourself urging them on.Pressure combined with urgency can push a character to accomplish great feats. When we begin to sympathize with the victims or characters the movie can become quite intense. With danger comes a heightened awareness that enhances all emotions, positive Schlenz 4 and negative, drawing attention to every detail. The threat of death often drives people to celebrate life, so we see romance running hand and hand with horror at times. Intensity of emotion and sensation drowns out common sense and this overloading of the senses can appeal to those used to living calmer lives.Horror movies have the ability to scare you half to death and after watching a horror movie one know that there is no way that they am going to sleep for at least another few hours. A horror movie works by engaging a basic defense mechanism; if there’s something out there to get you, you don’t let your guard down, and you certainly don’t shut off your brain for a few hours. You know that it was just a movie, but some part of your brain, perhaps the part that has the fight or flight reflex, keeps telling you that you are not going to sleep yet, it isn’t safe and that there is something strange in the corner of your room.You know that it is just your coat but you can’t seem to convince yourself, it wasn’t there last night, you don’t even remember putting it there. Eventually you get up and turn the lights on, confirm that it was just your coat and put it away in the closet. How ever, you are still not safe because now your brain has fixated on something else. Don’t be embarrassed to feel this way. No matter how scared someone gets when they watch horror movies they are still compelled to watch another one. One enjoys pushing their limits and finding out just what they can stomach is an intense adrenaline rush.Being scared is fun but only as long as they know that in a few hours it will all be over and they will come out alive and unharmed. Schlenz 5 Works Cited Lowenstein, Adam. Films without a Face: Shock Horror in the Cinema of Georges Franju. University of Texas Press, 1998. Carroll, Noel. â€Å"The Nature of Horror† The Journal of Aesthetics and Art Criticism. Blackwell Publishing, 1987 Briefel, Aviva. â€Å"Monster Pains† Film Quarterly. University of California Press. Spring 2005 Sine, Richard. â€Å"Why We love Scary Movies. † October 8, 2011.

The Effects Of Reality Television On Our Lives - 901 Words

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This article she has written is within the past six years and is still current today. She shares different perspective on each side of the argument of reality television having negative effects on culture and society and is not biased in her scholarly article backing up a lot of her reasoning and facts with evidence and other reliable resources. The source is accurate and reliable because she has posted her article on CQ Research’s website, which presents award-winning extensive reports on the essentialShow MoreRelatedThe Phenomenon Of Reality Television941 Words   |  4 Pagesphenomenon of Reality Television† GENERAL PURPOSE: To present new information SPECIFIC PURPOSE: To inform my audience about the history of reality television, the types of reality television, how popular it has become in our world today, and the negative and positive effects of reality television. THESIS/CENTRAL IDEA: There is so much more to reality television than meets the eye. INTRODUCTION I. 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